How Mega Sport Automated Their Online Operations

Client: Mega Sport

Industry: Sports Retail

Market: Israel

Platform: Shopify Plus + Priority ERP

At a Glance

The Situation

Mega Sport is one of Israel's most recognized sports retail brands, with physical stores across the country and a growing online presence. As their e-commerce channel expanded, the gap between their online store and back-office systems became a bottleneck.

Every online order required manual handling. Staff copied order details from one system to another. Inventory counts drifted out of sync. Price updates meant changing numbers in multiple places. The team was spending hours on tasks that should happen automatically.

They needed a solution that would let their online store and business systems work as one — without replacing what was already working.

What We Delivered

Seamless Order Flow

When a customer completes a purchase on Mega Sport's website, the order appears in their Priority ERP system within seconds. No copying. No pasting. No delays.

The system captures everything:

• Customer details and shipping address
• Every item in the order with size, color, and quantity
• Payment information with full transaction details
• Special instructions and gift messages
• Discount codes and promotional pricing

Orders are validated, formatted, and inserted into Priority exactly as the finance and fulfillment teams need them.

Real-Time Inventory Accuracy

Nothing frustrates a customer more than ordering an item that's actually out of stock. Mega Sport's inventory now syncs continuously between Priority and their online store.

When stock levels change — whether from a new shipment, a sale in a physical store, or an online purchase — the website reflects the accurate count. Customers see what's actually available. The "Add to Cart" button disappears when items sell out. No overselling. No disappointed customers.

Automatic Price Management

Retail pricing is complex. Regular prices, sale prices, member discounts, promotional campaigns — all need to be accurate across every channel.

Our system monitors Priority for price changes and updates the online store automatically. When the buying team sets a new promotion in Priority, it goes live online without anyone touching the website. Prices stay consistent. Margins stay protected.

Every Payment Method, One System

Israeli shoppers pay in many ways. Credit cards. Debit cards. Digital wallets. Employee benefit vouchers. Gift cards. Loyalty programs.

Mega Sport accepts them all, and every transaction flows cleanly into Priority with the correct accounting codes. The finance team sees exactly how each order was paid, with full reconciliation data. No more chasing payment discrepancies.

Payment types we handle:

• Credit and debit cards (all Israeli banks)
• PayPal
• Multipass vouchers (employee benefits from multiple providers)
• Tav Zahav (gold standard vouchers)
• Gift cards
• Split payments (multiple methods on one order)

Automated Shipping & Fulfillment

When the warehouse marks an order as shipped in Priority, several things happen automatically:

• A shipping label is generated with the delivery provider
• The tracking number is captured
• The customer receives a "Your order has shipped" email with tracking link
• The order status updates on the website

Mega Sport uses Tapuz delivery services, fully integrated into the flow. The warehouse team focuses on packing and shipping. The system handles everything else.

Clean Refund Processing

Returns happen. When they do, Mega Sport's refund process is just as automated as their order process.

When a refund is initiated — whether from customer service or directly from the website — the system:

• Calculates the correct refund amount
• Processes the refund through the original payment method
• Updates inventory (items back in stock)
• Creates the credit document in Priority
• Notifies the customer

Full refunds, partial refunds, exchanges — all handled cleanly with complete audit trails.

Smart Size & Variant Management

Sports retail means managing hundreds of size and color combinations. A single shoe style might have 12 sizes across 8 colors — 96 variants to track.

Our system maintains accurate size charts and variant data, ensuring customers see exactly what's available in their size. When a popular size sells out, it shows as unavailable. When new stock arrives, it's immediately available for purchase.

Gift Card Operations

Mega Sport sells and accepts gift cards online. The system handles:

• Gift card purchases (digital delivery)
• Gift card redemption (full or partial)
• Balance tracking
• Expiration management
• Bulk gift card uploads for corporate sales

Operational Visibility

The team has full visibility into system operations:

• Order processing confirmations
• Inventory sync status
• Price update logs
• Error alerts with automatic retry
• Daily reconciliation reports

If something needs attention, the right people know immediately.

The Result

Mega Sport's online operation now runs with minimal manual intervention. Orders flow. Inventory stays accurate. Prices update automatically. Payments reconcile cleanly.

The team that used to spend hours on data entry now focuses on growing the business — better products, better marketing, better customer experience.

The system has processed tens of thousands of orders without missing a beat.

Why It Matters

For a business like Mega Sport, every manual process is a risk. Data entry errors lead to wrong shipments. Inventory mismatches lead to overselling. Payment discrepancies lead to accounting headaches.

Automation isn't about replacing people. It's about letting people focus on what matters — while the routine work happens reliably in the background.

Ready to Automate Your Operations?

If your online store and back-office systems aren't talking to each other, you're working harder than you need to.

Let's Talk →