Skechers Israel: World-Class Brand, Seamless Operations

Client: Skechers Israel

Industry: Global Footwear Brand

Market: Israel (International Brand Standards)

Platform: Shopify Plus + Priority ERP

At a Glance

The Situation

Skechers is a global footwear giant. When you operate a brand of that scale, there's no room for operational errors. Customers expect a seamless experience. The global team expects consistent standards. The local team needs efficient operations.

Skechers Israel's online store needed to deliver the same quality experience customers get anywhere in the world — while integrating with local business systems, payment providers, and delivery services.

They needed a partner who understood both sides: the precision required by a global brand and the specifics of the Israeli market.

What We Delivered

Precision Order Processing

Every order on skechers.co.il triggers an automatic, precise flow of data. The system doesn't just transfer orders — it transforms them into exactly the format Priority needs.

Customer data is validated and formatted. Product codes are matched. Prices are verified against the source of truth. Payment details are captured with full transaction data. Shipping information is structured for the fulfillment team.

The order that arrives in Priority is clean, complete, and ready for action.

Intelligent Pricing Engine

Footwear pricing involves multiple factors: base price, current promotions, seasonal sales, clearance markdowns, VIP discounts. Getting it wrong means either leaving money on the table or frustrating customers at checkout.

Our system maintains a live connection between Priority and the online store. When the merchandising team updates prices in Priority — for any reason — those changes appear online automatically.

The pricing engine handles:

• Regular price updates
• Sale pricing with start/end dates
• Compare-at pricing (showing the discount)
• Size-specific pricing when needed
• Automatic price protection (never higher than intended)

Fraud-Aware Order Handling

Online fraud is a real cost for retailers. Chargebacks hurt. Shipping products to fraudsters hurts more.

Every order is evaluated for risk before processing. Suspicious patterns are flagged. High-risk orders are held for review. The fulfillment team knows which orders to prioritize and which to verify.

This isn't about blocking customers — it's about smart risk management that protects the business while keeping the experience smooth for legitimate shoppers.

Marketing That Runs Itself

Customer engagement drives repeat business. But marketing teams are busy. That's why Skechers Israel's customer marketing runs automatically through Flashy integration.

Automated marketing triggers:

• Birthday emails — Customers receive special offers on their birthday
• Post-purchase reviews — Automated requests for product reviews after delivery
• Back-in-stock alerts — Customers notified when wishlist items return
• Re-engagement campaigns — Dormant customers get personalized outreach

The marketing team sets the strategy. The system executes it consistently, every day, without manual intervention.

Payment Flexibility

Israeli customers have preferences. Some pay with credit cards. Some prefer PayPal. Some have employee benefit vouchers they want to use. Some split payments across methods.

Skechers Israel accepts them all. And every payment — regardless of method — flows into Priority with the correct codes for accounting and reconciliation.

Payment methods supported:

• All major credit cards
• PayPal
• Multipass employee benefit vouchers
• Gift cards
• Hybrid payments (part card, part voucher)

Advanced payment rules ensure each transaction is coded correctly based on the card type, issuer, and clearing house. The finance team gets exactly the data they need.

Effortless Returns & Refunds

A generous return policy builds customer trust. But returns create operational complexity — inventory adjustments, refund processing, accounting entries, customer communication.

Our system handles it all:

• Refund initiation — From customer service or self-service
• Amount calculation — Original items, shipping, restocking if applicable
• Payment reversal — Back to the original payment method
• Inventory update — Returned items back in stock
• Accounting entry — Credit note in Priority
• Customer notification — Confirmation email with details

Partial refunds work too. Customer returns two items from a five-item order? The system calculates the correct refund, processes it, and updates everything accordingly.

Continuous Inventory Synchronization

With thousands of SKUs across sizes and colors, inventory accuracy is essential. A customer shouldn't be able to buy something that's not in stock.

The system syncs inventory continuously between Priority and the online store. Stock levels update in near real-time. When a size sells out, it becomes unavailable online. When new shipments arrive and are received in Priority, they're immediately available for sale.

The result: Virtually zero overselling. Customers get what they order.

Product Data Excellence

Creating and maintaining product listings is time-consuming. Our system automates the creation of new products on Shopify based on Priority data — including all variants, sizes, weights, and pricing.

When the buying team adds a new style to Priority, it can appear online with minimal manual effort. Product updates — descriptions, images, specifications — sync automatically.

Operational Intelligence

The team has visibility into everything:

• Real-time order processing status
• Inventory sync confirmations
• Price update logs
• Marketing automation performance
• System health monitoring

Daily reconciliation reports compare Shopify orders with Priority records. Discrepancies are flagged immediately.

The Result

Skechers Israel operates with the efficiency expected from a global brand. Orders process automatically. Prices stay accurate. Marketing engages customers consistently. Returns happen smoothly.

The team spends less time on operations and more time on strategy — brand building, customer experience, growth initiatives.

The integration handles the complexity invisibly, so the brand can shine.

Global Standards, Local Expertise

Working with international brands requires understanding both worlds. Global teams have standards and expectations. Local markets have regulations and preferences. The integration needs to satisfy both.

That's what we delivered for Skechers Israel — and that's what we deliver for every client.

Is Your Brand Ready for Seamless Operations?

International brands. National retailers. Growing e-commerce businesses. If you're managing online sales alongside existing business systems, we can help.

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