How Vegan Place Club Built Israel's First Vegan Marketplace

Client: Vegan Place Club

Industry: Vegan Food & Products Marketplace

Market: Israel

Platform: Multi-Vendor Marketplace + Custom Systems

At a Glance

The Vision

The vegan movement in Israel is growing fast. Small producers make incredible vegan cheeses, chocolates, baked goods, and prepared foods — but they're scattered across the country with no unified way to reach customers.

Vegan Place Club wanted to change that. Their vision: one place where customers can discover and order from all the best vegan producers in Israel.

But building a marketplace is more than putting products online. They needed:

• A platform where vendors manage their own products and orders
• Real-time delivery coordination across multiple vendors
• Transparent financial management with automated vendor payments
• Analytics to understand what's working and what isn't

They came to us to make it happen.

What We Built

The Marketplace Platform

We built a full multi-vendor marketplace where:

For Customers:

• Browse products from dozens of vegan vendors in one place
• Single checkout even when ordering from multiple vendors
• Unified delivery across all orders
• Gift cards for the vegan community

For Vendors:

• Complete storefront management
• Product catalog with variants, images, descriptions
• Order notifications and management
• Sales reporting and inventory tracking
• Direct relationship with customers

For Administrators:

• Vendor approval and management
• Product moderation
• Order oversight
• Commission management
• Site-wide promotions and campaigns

The platform handles everything from vegan cheeses and chocolates to cosmetics, fashion, and accessories — all organized into intuitive categories that make discovery easy.

Real-Time Delivery Management System

With dozens of vendors and hundreds of orders, coordinating deliveries is complex. We built a dedicated delivery management system:

Live Order Dashboard

• See all orders in real-time as they come in
• Status tracking: New → Assigned → In Delivery → Completed
• Visual indicators showing order age and priority
• Filter by status, vendor, customer, or order ID

Driver Assignment

• Assign drivers to orders with one click
• Driver database with contact information
• Track which driver has which orders
• Handle reassignments and route changes

Real-Time Updates

• WebSocket connections for instant updates
• No page refresh needed — changes appear immediately
• Multiple operators can work simultaneously
• See when orders are declined or need attention

Multi-Desk Support

• Different desks for different regions or shifts
• Role-based access (Admin vs Operator)
• Coordinated workflow across the team

The system uses SignalR for real-time communication, ensuring everyone sees the same information instantly — critical when coordinating deliveries across the country.

Vendor Payment & Reporting System

Marketplace finances are complicated. Each vendor has different terms, some charge VAT, others don't, and commissions need to be calculated accurately every month.

We built a complete financial management system:

Automated Payment Calculations

• 10% marketplace commission calculated automatically
• Smart VAT handling: different formulas for VAT-registered vs non-VAT vendors
• Filters out cancelled and unpaid orders automatically
• Grouped by vendor with detailed breakdowns

Business Analytics Dashboard

• Daily, weekly, and monthly comparisons
• Revenue tracking across the marketplace
• Order volume and average order value trends
• Top-performing vendors and products
• Hourly distribution to understand peak times
• 12-month trend analysis

Automated Vendor Reports

• PDF payment summaries for each vendor
• Excel exports for detailed analysis
• Hebrew-language reports for local vendors
• Email drafts generated automatically via Gmail API

Period Analytics

• Compare this week to last week
• Track month-over-month growth
• Identify seasonal patterns
• Monitor vendor and product approval pipelines

Seamless Payment Integration

The marketplace integrates with Tranzila for payment processing:

• All major credit cards accepted
• Secure payment handling
• Transaction status tracking
• Automatic reconciliation with order system

Technical Excellence

Architecture Overview

• Marketplace: Enterprise multi-vendor e-commerce platform
• Delivery System: Angular 18 + SignalR real-time
• Reports System: .NET 8 Web API + Angular SPA
• Hosting: Azure Web Apps and Static Web Apps
• Databases: MySQL (marketplace), SQL Server (custom systems)

Real-Time Capabilities

• WebSocket connections via Microsoft SignalR
• Instant updates across all connected clients
• Handles high-volume order periods smoothly
• Resilient connection with automatic reconnection

Integration Points

• Gmail API for automated vendor communication
• Tranzila payment gateway
• Marketplace database for order and vendor data
• Azure deployment with CI/CD

The Result

Vegan Place Club now operates Israel's premier vegan marketplace:

• Dozens of vendors selling through one unified platform
• Thousands of products from cheeses to cosmetics to fashion
• Streamlined delivery with real-time coordination
• Automated finances with accurate vendor payments
• Full visibility into marketplace performance

What started as a vision to unite the vegan community now serves customers across Israel, supporting small vegan producers and making plant-based products accessible to everyone.

Why It Matters

Building a marketplace isn't about technology — it's about creating an ecosystem where everyone wins:

• Customers discover amazing products they couldn't find elsewhere
• Vendors reach customers without building their own e-commerce
• The business grows by facilitating these connections

The custom systems we built — delivery management, vendor payments, analytics — are what turn a marketplace platform into a scalable business.

Ready to Build Your Marketplace?

Whether you're creating a multi-vendor marketplace, need real-time operations management, or want to automate your vendor relationships — we can help.